Held under the Patronage of the Prime Minister and Minister of Interior of the State of Qatar, Doha Jewellery and Watches Exhibition is one of the largest and most prestigious B-to-C International jewellery and watches exhibitions. Now in its seventeenth year, DJWE has become an essential player in the global jewellery and watches industry. This highly anticipated event attracted over 500 exhibitors including the most prestigious International brands, and 29000+ visitors from February 20 to 25, 2019.
French Event firm Auditoire was awarded the complete organisation of this major exhibition since 2017 and simply did wonders!
Each year since 2016, Dazibao joins Auditoire/DJWE team for several exciting and busy months -ahead of, during and after the event – to lead and manage the whole marketing aspect of the exhibition in line with the objectives and KPIs set by the final client. As one team, we implement tailor-made marcom strategies and action plans to drive the expected footfall to the fair, and interface with the client from the initial proposal, until the final report.
A large scale event that has now become the largest exhibition in Qatar, getting more international recognition each year, and a beautiful success led by an awesome team!
Marketing strategy / Media buying / Sponsoring / Digital / Content development /Messaging / Copywriting / PR