Held under the Patronage of the Prime Minister and Minister of Interior of the State of Qatar, HE Sheikh Abdullah bin Nasser bin Khalifa Al Thani, Doha Jewellery and Watches Exhibition is one of the largest and most prestigious B-to-C International jewellery and watches exhibitions. Now in its Sixteenth year, DJWE has become an essential player in the global jewellery and watches industry and attracted over 400 exhibiting brands and 19000 visitors this year, from February 20 to 25, 2018.
French Event firm Auditoire was awarded the complete organisation of this major exhibition since 2017, and is now preparing the 2019 edition.
Each year since 2016, we join the Auditoire/DJWE team for several exciting and busy months -ahead of, during and after the event – to develop marcom strategies and action plans, lead and manage the whole marketing aspect of the exhibition, in line with the objectives and KPIs set by the final client.
A big event that has now become the largest exhibition in Qatar, getting more international recognition each year, and a beautiful success, led by an awesome team!
Marketing strategy / Media buying / Sponsoring / Digital / Content development /Messaging / Copywriting / PR