Held under the Patronage of the Prime Minister and Minister of Interior of the State of Qatar, HE Sheikh Abdullah bin Nasser bin Khalifa Al Thani, Doha Jewellery and Watches Exhibition is firmly established as one of the largest and most prestigious B-to-C International jewellery exhibitions. Now in its fourteenth year, DJWE has become an essential player in the global jewellery and watches industry and attracted over 400 exhibiting brands and 16000 visitors this year, from February 20 to 25, 2017.
Auditoire Qatar was awarded the complete organisation of this major exhibition.
We joined the Auditoire/DJWE team for several months -ahead of, during and after the event – to develop the strategies, lead and manage the whole marketing aspect of the exhibition, in line with the objectives and KPIs set by the final client. A big event, and a great success, led by an awesome team!
Marketing strategy / Media buying / Sponsoring / Digital / Content development /Messaging / Copywriting / PR