Caramel & Sun

Caramel & Sun is a high-end retail concept born in Dubai, that offers creative design solutions for children’s and teen’s rooms.

We were tasked to help them build their brand image, raise their awareness in the UAE and launch their amazingly pretty very first store in Dubai and we soon fell in love with their brand universe.

We worked very closely with Olivia and came up with a clear messaging, a  launch strategy and detailed action plan. We also delivered the communications tools they needed for a successful launch: press release, biographies, media Q&As and their website copy and sitemap.

  • Client: Caramel & Sun
  • Tasks: Communications strategy, messaging, copywriting
  • Website: